We all are aware of the old saying, ‘a picture is worth a thousand words’. Indeed a wisely created visual identity, along with proper strategic move is more effective than advertising any particular cause. Such a singular visual identity is often known as a logo design. It is often mistakenly assumed to be linked only to business, created for the purpose of extracting profit. However, it is not the scenario. Today let’s study a special case of such a powerful visual identity, the logo of World Diabetes Day.
As many of you might be aware that diabetes is a growing illness among humankind, all over the globe. Once, it was known to be limited among older people only, but it is spreading its reach to young individual these days, as well. Nowadays, in fact, juvenile diabetes is not uncommon in small children. Timely treatment is crucial to managing it, but prevention is what is going to curb it from the face of the Earth. Needless to say, it is a global cause and rightly, many organization came forward to address this global threat. International Diabetes Federation (IDF) is a key organization in this regard. It uses a rather special logo design– a ring-shaped, annulus icon, painted in light blue.
What Does The Logo Signify
The circular shape has a special significance in all over humankind and often symbolizes unity. The ring-shaped icon is painted in light blue. The color signifies the sky and also the prime color of the United Nations flag. Overall it solidifies the very goal of this United Nations resolution, to fight diabetes together, all over the world.
How This Logo Helps
the light blue ring-shaped logo is an intellectual property of IDF. But it welcomes its usage in all over the world to spread diabetes awareness. It is well-known by every aware, educated individual and its usage instantly draws attention to the cause. It helps the diabetes campaigns to spread awareness and thereby it is on its mission to curb diabetes in the spirit of ‘slowly but certainly, winning the race’.
On this World Diabetes Day, the theme ‘diabetes concerns every family’ enforces the motto of timely diabetes awareness and treatment, even more. This simple but subtle, visual identity keep up the good job and all set to keep up the performance in the years to come as well.