Google Search Ranking Factors


Google search ranking factors study released by Searchmetrics, it measured the top 20 search results for 10,000 keywords on key takeaways from the study.

  • The URLs with the highest content relevance are those on positions 3 to 6.
  • Desktop content is around a third longer than mobile content.
  • In 2016, just 53 % of the top 20 URLs included the keyword in their title.
  • The Time on Site for the top 10 URLs is 3 minutes and 10 seconds.
  • The average Bounce Rate for URLs on the first page of search results is 46 percent.
  • The pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.
  • Almost half of web pages in the top 10 now use of HTTPS encryption.
  • 86 percent of the top 10 domains now use the .com TLD.
  • Pages ranking for mobile are around a third smaller in terms of file size than their desktop equivalents.
  • Mobile pages load around a second more quickly than desktop.
  • The top 100 most visible domains all have mobile-friendly solutions for smartphone users. Outside the top 100, the rate is around 78 %.
  • 2016 saw a marked increase in the use of structured elements like lists and bullet points that create an improved user experience.
  • The correlation between social signals and Google ranking has remained similar compared with previous years.
  • Backlinks are now just one of many contributing factors. The correlation for backlinks remains high, but their importance is set to continue its decline.

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