Marketing has become a very clever form of publicity in Perth since years. Television ads, magazine adverts, bus ads, social media ads, sponsored ads and online banners are generally used for marketing purpose. Promotional products are also used widely nowadays. However, there are many people who think that this form of marketing is dead now. This is not the case anyway. They are still a very powerful marketing tool.
You Can Also Read: 5 Mistakes to Avoid When Advertising with Promotional Products
What’s the Point of Releasing Marketing Products?
The marketing products basically enable people to have a look at your brand, relate it and recognise it. All these three things are essential in business promotion. So, more the people becomes aware of your company or brand, the better is going to be the result for you in business as well as sales.
What items to use for marketing products?
Mostly this depends upon the kind of business you have as well as your budget. But most companies generally tend to choose products that include:
- Stationery – pens, notepads, rulers, pencils, erasers
- Business items – address book, business card holder, laptop sleeve
- Bags – purses
- Clothing – caps, t-shirts, hats, gloves, socks, seat bands, embroidered polo shirts
- Desk accessories – glass, mugs, calenders
Although these are very common items, you can really be very creative with this.
Don’t Forget About Your Niche
This is a very important thing, which you should always keep in your mind. For instance, embroidered caps, custom t-shirts and sweatbands are great if you are a gym or a fitness brand. Stationery and desk supplies generally work better if your target audiences are businesses. Try not to make any product over branded.
When to distribute them?
This very much depends upon you. Remember one thing that you are wanting to catch the eye of your potential client. So, sending them a gift for free of cost in form of a promotional item can be a great idea. You can even distribute the products during trade shows, in picnics or in an open day in Perth. Free stuff earns a lot of attention and you will simply be surprised to be find out the craziness for free products when you distribute them.